From New Grad Life blog
Your Social Media Presence
Social media also makes it a whole lot easier for HR to research who you are and get a little background. Maybe more than professional background, so it’s very important that you get out there and see what your social media profiles and presence looks like through a recruiters eyes. As a job seeker this is definitely key! Do some searches on yourself. Try Google first because it’s the most common. Dig more than a few pages down and see what comes up. Then give Yahoo and MSN a try too. You very well may find different information.
Make a list of the positive and negative references out there that impact you as a job applicant and make a plan to deal with them. Ask your college room-mate to take down the picture of you dancing on the bar in a toga with a beer bong. Some things may not be correctable. Have your explanation ready so you’re not caught off-guard. Odds are you won’t need it but be prepared.
Balance out negative things said about you on sites like MySpace and FaceBook by asking your friends to post referrals or positive comments. “Just checked out Anna’s portfolio and she positively ROCKS!!!” can’t hurt you, especially if it’s true. If you have enough positive comments and information about you, the one bad reference will dissapear under the avalanche of positive information.
If you’re new to social media this is a good time to get involved as an online job seeker. There are a host of options out there to help you put your best foot forward and land a job. Creating Twitter, Facebook and Linkedin profiles allows you to reach a variety of people. Create the profiles carefully and choose the people you connect to with an eye for professionalism. I can’t get into friending strategy here, but remember you want to focus on quality not quantity and make sure to build your relationships so people are in a position to recommend you for a job.
There are a wonderful array of tools to create a resume on-line. You should think about who you’re going to be talking to and create a resume that suits the need. Maybe you’ll have a different resume for each field you’re qualified in.
VisualCV – Lets a job seeker create a resume and upload portfolio items, PPT slide sets, Audio or Video to enhance the presentation. Layout is modifiable and the user can download as a PDF to print or email.
Razume helps a job seeker build your resume and then you can get crowd-source reviews from other users in the community. Fine tuning with this kind of input from your peers can really make a difference. The site also offers job search right on the site.
ResumeSocial is a social resume community similar to Razume, but it’s got the added benefit of user reviews of your cover letters, follow ups job search and a career center with useful tips and info.
Some networks will be more useful than others depending on what your needs are. You may want to look at some forums or blogs where people in your industry hang out. If your business is corporate, you may want to connect on the professional networks like Xing and Linkedin.